• WORK
  • ROBYN WITH A 'Y'
  • HOW'S MY WRITING?

ROBYN TENENBAUM

CD / CW

  • WORK
  • ROBYN WITH A 'Y'
  • HOW'S MY WRITING?

ESPN "REAL FANTASY"

Our ACD was forced to get a shin tattoo when he came in last place in his fantasy league. Which made us think - there's gotta be more where that came from. So we scoured the internet to find the best fantasy league stories out there.

The football is fantasy. The stories are real.

ESPN X SHABOOZEY

There's a lot to love about the ESPN App. So it only makes sense to have the chart-topping, country music phenomenon, Shaboozey, tell us all about it.

Nike International Women's Day

International Women’s Day is all about celebrating our strengths, pointing out struggles, and reminding the world for a mere 24 hours how important our equality is. But the hope is, one day, we won’t need a day to do that. We created this film to honor the women who move sport, and us all, forward.

ESPN "ANYONE CAN BRACKET"

Technically you don't even need hands (or a brain) to make a March Madness bracket. And we like that.

ESPN "FANTASY IS THE ANSWER"

Fantasy Football is the ultimate common denominator. It makes bizarre social situations more bearable. It makes bonding with people with whom you have little-to-nothing in common easier. It helps you recover from those painfully awkward moments that live rent free in your head. No matter the situation, the problem, the…anything, ESPN Fantasy Football is the answer.

ESPN "GO WITH YOUR GUT"

During March Madness, correctly filling out a bracket can feel extremely daunting. So we encouraged everyone to say ‘fuck it’ and trust their instincts instead.

ESPN ONE APP ONE TAP

I wrote a rap about sports and the artist BIA performed it and I’ll probably never stop talking about it.

ESPN "ONLY IN FANTASY"

Only in Fantasy do you shit talk your own granddaughter, shave a brow and still show up to work, and turn your marital problems into fantasy problems (or fantasy problems into marital problems?).

Nike Play New

We tapped two of the most badass women in sport, the fastest woman in the UK, Dina Asher-Smith, and basketball superstar, Sabrina Ionescu, to show the world what it takes to be a new kind of icon and disruptor.

BLUE SHIELD OF CALIFORNIA "HEAR ME"

Gender discrimination in healthcare is an epidemic we don't talk about enough. We wanted to boldly call out our own industry to ask a very important question.

Nike Mamba Week

Kobe Bryant often said the work he was most proud of was passing on his Mamba Mentality to the next generation.

We partnered with Nike to continue Kobe’s legacy with Mamba Week: A comprehensive 5-day journey that unpacks different facets of Kobe's mentality. Each day represented one of Mamba’s values: Passion, Focus, Honesty, Fearless, Optimism. Together, it added up to a week dedicated to inspire a younger generation to be better today than they were yesterday.

"An overall stylish, respectful and poignant way to recognize Kobe." — Fast Company

Webby’s 2021:

Advertising, Media & PR: Best Social Community Building and Engagement - Winner (People’s Voice)

Social: Sports- Winner

Social: Sports- Winner (People’s Voice)

ICE BREAKERS

The unicorn of your confidence is back—and it’s grooving across dancefloors, #breakingthough walls, and laser blasting shoes made out of cement. Because thanks to the confidence-boosting powers of Ice Breakers Mints and the portable packaging of their new gum, you can literally do anything you dream.

Graphis 2019 Advertising Annual, Gold

 

BLUE SHIELD "BEST OF CALIFORNIA"

Celebrating the people who make California great on 16mm.

Domino's Points for Pies

Domino’s loves pizza so much, they’re going to give you rewards points for eating any pizza, from anywhere. Yep, even if it’s not from Domino’s.

Leading up to the busiest pizza ordering day of the year, the Super Bowl, we created an AI pizza scanning app that could recognize any pizza in front of you and award you Domino’s Rewards points. Users could earn an entire free Domino’s pizza by scanning other restaurant’s pies. To let people know, we filmed Domino’s very own CEO eating his favorite pizza at his favorite pizza place—which in all honesty, wasn’t Domino’s.

WHIRLPOOL

I wrote this spot 30,000 feet in the air somewhere between Chicago and Dallas. I wrote it about (and for) my parents who gave me the world. Even when they didn't know I was watching.

In an industry that loves to focus on the features that help us get chores done, we found humanity in the reasons why we do them in the first place: caring for the ones we love. This was the hero spot to launch the, "Every day, care" campaign.

ESPN "REAL FANTASY"

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ESPN X SHABOOZEY

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Nike International Women's Day

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ESPN "ANYONE CAN BRACKET"

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ESPN "FANTASY IS THE ANSWER"

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ESPN "GO WITH YOUR GUT"

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ESPN ONE APP ONE TAP

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ESPN "ONLY IN FANTASY"

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Nike Play New

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BLUE SHIELD OF CALIFORNIA "HEAR ME"

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Nike Mamba Week

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ICE BREAKERS

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BLUE SHIELD "BEST OF CALIFORNIA"

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Domino's Points for Pies

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WHIRLPOOL

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